Contact Us at (415) 952-7282
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Hi, I'm Laura

Trademarks are my passion and my area of expertise.

Trademark registrations can appear simple but every detail has law behind it and I’ve seen good attorneys who were not Trademark specialists botch registrations because they didn’t know what they didn’t know.

I've supported entrepreneurs and small businesses with their business goals from the beginning. I’ve also counseled tech giants like Intel, PayPal and Google. As a Silicon Valley veteran, my specialty is in trademarks and understanding the pitfalls of not properly registering and protecting them. I believe in my clients and serve as a crucial asset as they build their business dreams. I look forward to doing the same for you.

Why Get a Trademark?

 

It's an investment

Trademarks are the cornerstone of your branding efforts and are crucial to protect. The last thing you want to have to do is change your name after you've already invested time and money in one. You don't need the headache of all those lost resources- you need to protect your brand now!

we make it easy with a flat fee

We offer trademark clearance and registration packages by an experienced Trademark attorney for transparent flat fees which include the US Patent & Trademark Office filing fee of $225 for registration in one class.

It's Easy to Protect Your Brand

 
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1.

Fill Out Our Easy Online Form

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2.

Let An Experienced Trademark Attorney Evaluate and Register Your Mark

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Protect your brand and gain peace of mind

What's At Stake?

 

Do you want to be protected when you grow?

When you use a name or logo as a trademark without registering it, you do gain some level of protection from consistent use over time. This protection is called “common law” trademark protection. So if you already get some protection, why register? Well common law trademark protection is geographically limited. It only grants you protection where you’ve been using the mark. So, if you launch your business and you’re only really selling your products or services in the San Francisco Bay Area to start but plan to expand beyond that, you will not be protected outside of the Bay Area. Anyone could start using your mark in, say the Los Angeles area, or New York, or anywhere else in the country and you would have no rights to stop them. You would not be able to expand under that trademark into those areas. However, when you register your mark, the U.S. Trademark Office gives you immediate federal protection throughout the entire United States regardless of where you’re currently operating.


Are you sure that your logo is unique?

Another problem with not registering your mark is that generally means you also didn’t clear your use of the mark. When you have a mark cleared for use, a search is done of existing marks to make sure you’re not infringing on someone else’s mark. Nowadays people think that a simple online search will reveal all they need to know, but there are many registered trademarks that wouldn’t show up in a search engine. There are a number of reasons for this but you do not want to find out when you receive a cease and desist letter from an attorney for your unwitting trademark infringement.

 


Get peace of mind that you're protected!

If you find out that you have been using a mark that was registered by someone else in a similar industry, you have very little leverage to do anything but change your mark. The law doesn’t care that you didn’t know you were infringing because you’re responsible for making sure that you only use marks that are free to be used. Best case scenario here is usually that you’ll have to change your name and rebrand your company. Once you’ve invested money in domains, websites, business cards, marketing collateral, and most of all the customers that know you by a certain name, it is easily 10-100 times more expensive than the cost of clearing and protecting your mark in the first place. It’s also a huge headache that requires money spent on legal fees and time away from focusing on your business.

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Venture Gained Legal works closely with our clients to serve their business needs efficiently and professionally. Clients have easy access to their attorney, receive prompt responses and get practical answers, not long winded legal dissertations. We’ve had many clients choose us over larger firms for the personal attention, respect and business-minded, constructive counsel.

I still can’t figure out how large firms charge clients $10,000 for one trademark- it’s simply unnecessary unless you’re a large multi-national corporation that needs trademarks cleared in many countries around the world. And then there are automated, online legal service providers. What these services don’t tell you is that they’re basically charging you those too-good-to-be-true low prices because all they are providing is an automated form service. You could do better by filing the trademark yourself with the USPTO. These services are unable to offer “legal advice” and do not have the ethical obligations that attorneys and law firms have.

 

What Our Clients Say

 
 
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"I got to know about Venture Gained upon referral from my friend who was already using them, three years ago.  Since then, I have used their services regularly.  I run a personally funded food startup.  So for me, the value of every dollar counts significantly.  I am so happy that I found Venture Gained, an organization that does not take its clients' time and money lightly.  I have worked closely with Laura from Venture Gained.  She has helped all the way from the initial set up steps, to trademarking, confidentiality, hiring and several other legal issues.  I can't sing enough praise of Laura and her handling of my requests.  She is thorough, extremely professional, prompt and super productive.  She understands what it is like to run a start up.  She demonstrates her sensitivity and super responsibility towards the dollars I spend with them.  As a result, she strives to get the most out of every minute she spends.  Seriously, I am so satisfied, and a very happy customer.  I hope to continue partnering with Venture Gained as we now enter the full launch mode of my company."

Krishna

Founder, Oorja Nutrition


“I feel so lucky to have found Venture Gained Legal at the early stage of building my company. I feel confident knowing I can ask them to weigh in on anything, big or small.  They have treated me with a great degree of respect and professionalism, and have always given me sound legal advice always considering the big picture and have helped me make decisions that are good for all parties involved.  I have felt confident referring Venture Gained to my colleagues and friends, which is saying a lot.”

Jeannie J.

Beauty Heroes

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"My trademark is complete! And it's already paying off! If anyone needs a top-notch legal team to move your idea from vision to "defensible in court" reality, get with VGL. Also, protect your IP people!"

Ayori S.

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Why Waiting to Trademark Your Brand is a Mistake

I can’t count the number of times I’ve had clients come to me to register a trademark that they’ve been using for a year or two but just hadn’t gotten around to protecting- only to find out that someone else had recently registered a confusingly similar mark. While in some cases if your use was geographically widespread enough and you have evidence you started using it before the other trademark owner, it will cost at least $10,000 and usually more to prove that to the Trademark office. I’ve had many clients that had to change their names after investing in them for a significant amount of time because they delayed the clearance and registration process.

Benefits of a Trademark

 
  Peace of Mind

Peace of mind

 
 
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Keeps others from using confusing similar marks

 
 
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Intellectual property assets you can leverage

 
 
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A brand that grows with you

 
 
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The right to file a lawsuit against infringements

 
 
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Gives you nationwide rights

 
 
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Empowers U.S. Customs and Border Protection to block imports that are infringing or counterfeit

 
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Get Your Flat Fee Trademark Today

We offer trademark clearance and registration by an experienced Trademark attorney via transparent flat fee packages, including the US Patent & Trademark Office filing fee for registration in one class.

 
Packages

Basic Trademark Registration

Perfect for when you’re already using your trademark publicly

$559 + fee1

Intent to Use Registration

Perfect for when you haven’t yet launched but want to reserve your mark

$759 + fee2

Registration and Monitoring

Perfect for when you want to protect your mark and ensure others aren’t infringing it

$859 + fee3

Federal Clearance Knockout Search of one mark

Analysis of Search Results by Experienced Trademark Attorney

Up to 30 minute phone consultation with your Trademark Attorney to review Search Results

Preparation of Trademark Specimens for marks currently being used in commerce

Preparation and Filing of U.S. Trademark Application for mark currently being used in commerce

Status Updates through Registration Process

Response to request for a disclaimer from the USPTO attorney

Response to request to amend description of goods & services from USPTO attorney

Response to request to amend specimen of use from USPTO attorney

Sends you a digital copy of your Trademark Registration Certificate once fully registered

File Notice of Use Statement (Required if you are not yet using your mark in commerce at the time of the application)

1 Year of Federal Trademark Monitoring (following registration)- includes weekly update on any marks filed with USPTO that could be confusingly similar to your mark (a $500 value)

Basic Trademark Registration

Search + File 1(a)

$549 + fee1

Federal Clearance Knockout Search of one mark

Analysis of Search Results by Experienced Trademark Attorney

Up to 30 minute phone consultation with your Trademark Attorney to review Search Results

Preparation of Trademark Specimens for marks currently being used in commerce2

Preparation and Filing of U.S. Trademark Application for mark currently being used in commerce

Status Updates through Registration Process

Response to request for a disclaimer from the USPTO attorney

Response to request to amend description of goods & services from USPTO attorney

Response to request to amend specimen of use from USPTO attorney

Sends you a digital copy of your Trademark Registration Certificate once fully registered

Intent to Use Registration

1(b) app- not yet used in commerce

$748 + fee

Federal Clearance Knockout Search of one mark

Analysis of Search Results by Experienced Trademark Attorney

Up to 30 minute phone consultation with your Trademark Attorney to review Search Results

Preparation of Trademark Specimens for marks currently being used in commerce2

Preparation and Filing of U.S. Trademark Application for mark currently being used in commerce

Status Updates through Registration Process

Response to request for a disclaimer from the USPTO attorney

Response to request to amend description of goods & services from USPTO attorney

Response to request to amend specimen of use from USPTO attorney

Sends you a digital copy of your Trademark Registration Certificate once fully registered

File Notice of Use Statement (Required if you are not yet using your mark in commerce at the time of the application)

Packages

Registration and Monitoring

+ Monitor

$849 + fee

Federal Clearance Knockout Search of one mark

Analysis of Search Results by Experienced Trademark Attorney

Up to 30 minute phone consultation with your Trademark Attorney to review Search Results

Preparation of Trademark Specimens for marks currently being used in commerce2

Preparation and Filing of U.S. Trademark Application for mark currently being used in commerce

Status Updates through Registration Process

Response to request for a disclaimer from the USPTO attorney

Response to request to amend description of goods & services from USPTO attorney

Response to request to amend specimen of use from USPTO attorney

Sends you a digital copy of your Trademark Registration Certificate once fully registered

1 Year of Federal Trademark Monitoring (following registration)- includes weekly update on any marks filed with USPTO that could be confusingly similar to your mark (a $500 value)

1For a standard registration, in one class of goods or services, the USPTO filing fee is $225.

2If your mark is not yet being used in commerce then a Statement of Use or an Extension to file Statement of Use will need to be prepared and filed within roughly a year of the initial application. This costs an additional $199 ($100 USPTO fee + our fee of $99).

3Includes a registration in one class of goods or services with a USPTO filing fee of $225.

Frequently Asked Questions

Why should I use an attorney?

Clearing and registering a mark requires in-depth knowledge of trademark law. There are many cheap trademark services out there that give the appearance of providing the same service that an attorney does, but if you read the fine print you will find out that all they do is serve as a middleman between you and the United States Patent & Trademark Office. These low cost service providers cannot offer legal advice and no attorney is working on your clearance and application, regardless of what their marketing implies. The best known non-law firm legal service providers have faced lawsuits and challenges by state bar associations for unlawfully practicing law. Ultimately, make sure you are getting the work done by an attorney otherwise the provider cannot give you legal guidance with regards to your trademarks and filings. You would likely do just as good a job by filing the mark yourself directly on the USPTO website. For many types of errors or changes, you would need to file an entirely new application and forfeit the fees you previously paid. If your application receives an office action, non-law firm service providers are unable to respond to the USPTO and unable to advise you about what it means. You would then need to scramble to find a trademark attorney and then pay them to catch up on your situation since they were not the ones who filed the mark.

At VGL, an experienced trademark attorney provides specialized legal guidance through the registration process. We can prepare you for the likelihood of receiving a rejection and give you a risk assessment before submitting the application in case it makes more sense to change the mark. Get it done right the first time.

What is a Trademark?

Trademarks were created by law to protect consumers. They are meant to be indicia of source, meaning, you know the source of what you buy because of the trademark on the package, and so you can have a reasonable expectation as to the quality of your purchase based on past experience with that brand. If any car company could slap a Ferrari logo on their car, or any soda maker could package their beverage in Coca-Cola packaging, we’d have a problem making our shopping decisions. Nowadays, people are more aware than ever of the power of a well developed brand identity. At the core of any brand identity are unique trademark(s).

Should I register a State or Federal trademark?

The United State Patent and Trademark Office manages federal Trademark registration in the U.S. A federal trademark gives you rights throughout the U.S. but not internationally. When you register a name with your state (and not all states, including California, register “trademarks” at the state level), you only have some protection in that state, but could be trumped by a federal trademark with regards to other states or territories.

What rights does a Trademark give me?

A Trademark gives you the right to prevent others from using your registered mark as an indicia of source of their goods or services. So, only Nike can use the word “Nike” to sell shoes and athletic apparel. Only Delta Airlines can use the word “Delta” with regards to airlines or air travel. However, Delta Faucets has peacefully coexisted with Delta Airlines for decades because no consumer really thinks they’re buying air travel from a faucet and sink maker, thus there is no reasonable “likelihood of confusion” that could lead to the consumer being harmed by that purchase. Southwest Airlines is the only airlines that can use the word “Southwest” as an indicia of source, but they cannot prevent other airlines from saying that they fly routes within the Southwestern United States, because that would unreasonably limit competition. The law specifically prohibits that sort of monopoly on language. So, owning a trademark doesn’t mean other people can’t use the word or words, it means that others can’t use it in a trademark capacity- meaning, they can’t use it to indicate the source of goods or services in commerce. Jessica Alba’s The Honest Company may have a trademark, but they cannot prevent others from describing another company as “honest.” That may seem like common sense but sometimes a company that has trademarked a name or phrase wants to prevent anyone else from using that name or phrase. Trademark law is written to specifically avoid giving this kind of monopoly over language to Trademark holders. Unless they are using your mark to indicate a source of goods or services in commerce, in a close enough industry to yours, then it’s unlikely you have the right to prevent them from using that language. Not sure? Consult with a Trademark attorney.

How long does it take to get a trademark?

We file most marks within 3-5 business days of completing your file. If we reach out for further information or clarification and you do not respond in a timely manner, that may delay the filing of your mark. Once we have submitted your application, we will email you a confirmation.

Once the application is submitted, it is not assigned to an examining attorney at the USPTO until after 3 months. That is when we may hear from the USPTO about any additional requirements or objections they may have. Small follow up requests are included as part of your trademark package, but Office Action rejections are not and if one is received, your attorney will be in touch with you about your options. No news is good news and if the USPTO approves the application to proceed it will advance to the publication phase. At that time, the mark is published publicly and others are given the opportunity to object to the registration of your mark. At this time we may receive a challenge from a company that feels it may be harmed by the registration of your mark. Though rare, it happens and our attorney will be in touch to discuss if this occurs. If there are no delays, it takes about 8 to 9 months for a trademark to fully register.

Do I have to pay an annual fee for my Trademark? How long does it last?

Trademarks can last forever- as long as they continue to serve as an indicia of the source of goods and/or services. Trademark renewals and verification of use are required roughly every 5 years. We will advise you of upcoming deadlines at no additional cost.

Should I own the trademark or should my Corporation/LLC/Partnership own it?

Whatever entity you have set up for your business, that entity should be the owner of the mark for a number of reasons. Do not register the mark in your personal name if you have an entity set up (which the trademark is related to) because your mark could even be invalidated for listing the wrong owner on the application.

I’m a foreign citizen, can I still apply for a U.S. trademark?

Yes. There is no citizenship requirement for registering a U.S. trademark.

Why are you so much less expensive than other trademark attorneys?

Because of our focus on entrepreneurs and startups, VGL keeps low overhead and can pass the savings on to clients. Large firms in the same geographical region charge thousands of dollars for a single trademark filed by paralegals at the firm. It is still a mystery to us what this price tag is for since small clients will receive little if any personal attention, and are not getting the benefit of the more experienced attorneys.

I already checked and my name isn’t taken, can you just submit the application for me?

I had a brilliant client come to me once asking that I just file the application because he had already done the clearance himself. He had no documentation of the clearance, but just assured me that he had checked and didn’t want to spend the money for it to be cleared again. He was a brilliant man, had been successful in business and had a number of patent inventions to his name. He was also a friend so I told him I’d do the clearance for free but couldn’t conscionably file an application without knowing it had been properly cleared. Within 20 seconds of me beginning the search I had found a mark that would absolutely be a bar to him being able to register his mark. He was not pleased when I told him the news- he actually asked how I had found that when he had not?? Well, because I’m a trademark attorney I told him. He went through a few iterations of the name and we finally got him a registered mark, but if he’d gone ahead with the initial one he would have lost the money spent and the time waiting. If you have a search that was done by another firm, we are happy to review it and not do additional searching on our own, but we will bill on an hourly basis and do not have a package for that scenario. If you just “cleared” it yourself, we strongly recommend you pay the clearance to be done by a professional, it is well worth the small cost.

What happens if I receive a substantive Office Action rejecting my mark?

Responses to substantive Office Actions can vary in the amount of time required and are not included in the package. Any responses will generally be billed at the hourly rate. If you receive a rejection, your trademark attorney will reach out to you to discuss what exactly the USPTO has said and what the options are to move forward.

Will this trademark qualify me to register on the Amazon Brand Registry?

Yes, but Amazon requires that the mark be a standard character mark and that it be fully registered before they admit you to their brand registry. Make sure to choose standard character mark in our form.

What if I only want a search, without the filing and monitoring?

We are happy to provide clearance only services, just reach out to us via the contact form and let us know. We charge $325 for a single mark, and can offer discounts for multiple clearances.

What if I pay for a package but I don’t end up filing a trademark for whatever reason?

If you change your mind about filing a trademark application after we perform a conflict search for you, you are entitled to a partial refund within 30 days. We will keep $325 for the conflict search and will refund the balance to you for the filing and any additional services you chose.

What if after the search, the attorney determines that the mark cannot be registered?

We are happy to offer you additional searches at $125 each.

What if I’m not selling the product yet or haven’t yet launched my business?

If you are not using the trademark in commerce yet, the USPTO requires you to file a “Intent to Use” or “1(b)” application and then submit the specimen showing use in commerce at a later date for an additional fee. If you are not yet using the mark in commerce, you should select the “Intent to Use” package. If you are using the mark in commerce, you will be required to provide a specimen of such use at the time you fill out our form.

Can I file for more than one class of goods/services?

Yes, this provides additional protection if you are using your mark on goods and/or services in multiple classes. The USPTO charges fees based on the number of classes, so we must charge an additional fee of $250 per class.

Most of our clients don’t need more than one class. If a competitor has similar goods or services, that will be enough to find infringement if they are using a confusingly similar mark, so you may not need to be registered in every relevant class. Ask your trademark attorney if you want to know whether you should register in multiple classes.