Why Waiting to Trademark Your Brand is a Mistake

I can’t count the number of times I’ve had clients come to me to register a trademark that they’ve been using for a year or two but just hadn’t gotten around to protecting- only to find out that someone else had recently registered a confusingly similar mark. While in some cases if your use was geographically widespread enough and you have evidence you started using it before the other trademark owner, it will cost at least $10,000 and usually more to prove that to the Trademark office. I’ve had many clients that had to change their names after investing in them for a significant amount of time because they delayed the clearance and registration process.